No Filter Coffee Fest Rebrand

No Filter Coffee Fest (formerly known as Pour Coffee Festival) is a super cool event created by coffee professionals, Diana Mnatsakanyan-Sapp and Matt Dudley. They expressed how they had re-named the event and wanted a rebrand to help further reflect the intentions they have for the festival, while having a consistent image that can go with them for the long haul.

Before I began sketching, I asked Diana and Matt to give me a few keywords that they would use to describe how they want people to feel when they attended their event and they both shared the words below. This was really helpful for me to look back on when I was in the beginning stages, and I hope it was helpful for Diana and Matt to be able to put into words what their event could mean to people.

In May, NFCF held a virtual event to help keep people occupied and coffee-educated while staying home. The event spanned 5 days and took place on Instagram Live with talks from a bunch of cool coffee people. I was asked to create some pieces to help promote that event as well.